M&S Menswear is to launch a new bookable suit fitting service in 25 of its biggest UK stores including Braehead.
The service, which was originally trialled in Scotland and was so successful that it has now been launched across the breadth of the UK, allows men the convenience of booking a slot for suit styling and fitting.
Alongside this new service, an option that wasn’t available pre-pandemic, the retailer continues to offer walk in appointments in stores with an extensive suit offer and as part of its digital stores programme, M&S has launched an online consultation service – with immediate video calls and virtual appointments both available on M&S.com.
These sessions take place with experienced M&S menswear colleagues and follow the successful rollout of video consultations for bra fittings and furniture shopping.
Joanne Murney, Menswear Customer Assistant at M&S Braehead, said: “Our customers have been loving the online suit booking. At a time with so many restrictions, it has been seamless and quick to book in advance and have a personalised service with one of our fully trained suit advisors. Our current “Groom Goes Free” offer which sees the 4th suit free of charge is ideal as we can book parties of up to four.”
Wes Taylor, M&S Menswear Director said, “As restrictions have eased customer interest in suits both online and in-store has picked up. We know our customers will be dressing more casually in the future which is why when they do purchase a suit – be it for a wedding, the races, a prom – we need to make it even easier, with services like bookable in-store suit fitting or our new online video consultations. Alongside our suit offer we also continue to focus on offering easy to wear, stylish smart clothing that can be worn in lots of different ways – ideal for those who are beginning to think about what to wear for a return to the office.”
As well as introducing a more casual and relaxed product mix into tailoring, M&S has adapted some of its smarter styles with innovations including stretch fabrics on tailored jackets and drawcord waistbands on trousers to ensure customers are comfortable, even in their formalwear. M&S menswear continue to focus on offering great style, fit and value – the ultimate suit at £149 remains the retailer’s bestseller in formal.