The Scottish Government’s Mind to Mind mental wellbeing campaign is encouraging people across Scotland to take better care of their mental health and to seek support when they need it.
New research shows that many people still struggle to talk openly about how they are feeling. Data from See Me found that more than a quarter of Scots believe staying silent is easier than having an awkward conversation about mental health, while one in five avoid speaking up due to fear of being judged.
The Mind to Mind campaign aims to challenge those barriers by reminding people that they are not alone, and that help and support are available — especially for those who find it difficult to open up.
As part of the campaign, people are being directed to a dedicated NHS Inform platform, which offers a safe and accessible starting point for anyone struggling with their mental wellbeing. The site allows users to explore support in their own time and in spaces where they feel comfortable.
The Mind to Mind website features more than 30 videos of people sharing their personal experiences of mental health challenges. These real-life stories are designed to help reduce feelings of isolation, particularly for those who avoid talking about their wellbeing because they fear being a burden on others. Alongside these stories, the site provides practical advice, professional insight and clear signposting to further support services.
Resources cover a wide range of issues, including anxiety and panic, money worries and stress, loneliness, grief and loss.
Minister for Social Care and Mental Wellbeing, Tom Arthur MSP, said: “With this campaign, we want to send a clear message to everyone in Scotland that support is always available and it’s okay not to be okay.
“We know that taking the first step and talking about things can be the hardest part. The Mind to Mind website helps bridge that gap by offering compassionate advice and powerful stories from people who have been through similar experiences. It is an invaluable resource that empowers people to find support in a way that works for them, reminding us all that we are not alone.”
The campaign also recognises that mental health stigma affects communities in different ways, with some groups facing greater barriers to open discussion and support. Mind to Mind aims to reflect this diversity of experience and help reduce stigma across all communities.
Anyone going through a difficult time is being encouraged to seek support and explore the Mind to Mind resources at www.nhsinform.scot/mind-to-mind.
