Beauty brand VIEVE will launch its five-city Tour de Face at Frasers Plus Braehead this week.
The four-day pop-up will run from Thursday 3rd to Sunday 6th September.
Shoppers can visit the VIEVE Base Bar, meet the brand’s professional make-up artists and receive complimentary shade matching. They can also try products from VIEVE’s complexion range.
The event will give shoppers the chance to be among the first to try the new Skin Nova Concealer.
An exclusive Tour de Face Kit curated by VIEVE founder Jamie Genevieve will also be available. The limited-edition kit is worth £93 and will be sold for £65.
It includes the new concealer and brush, travel-size VIEVE products and an exclusive tour pouch.
Shoppers spending £99 can take part in Spin to Win, with every participant guaranteed a beauty prize.
No appointment is needed to visit the Base Bar during the four-day event.
Ashley Bisland, Centre Director at Frasers Plus Braehead, said: “As a globally recognised beauty brand with an incredibly engaged international following, we know the pop-up – and the opportunity to discover a brand-new product – will create real excitement for our shoppers.
“Experiences like Tour de Face show the important role physical retail plays in bringing brands and customers together beyond the traditional transaction. Frasers Plus Braehead provides the perfect setting for brands to connect directly with shoppers and we’re looking forward to welcoming VIEVE to Braehead this September.”
A spokesperson for VIEVE said: “We’re so excited to take Tour de Face across Scotland and bring VIEVE, our Pro Makeup Artists and complexion favourites directly to beauty lovers around the country.
“Glasgow is the home of VIEVE, so it felt only fitting that Frasers Plus Braehead would be the first stop on the tour. The pop-up will give shoppers the chance to experience VIEVE in person, find their perfect shade and be among the first to discover our new Skin Nova Concealer. We can’t wait to get started.”
More information is available at https://frasersplusbraehead.co.uk.
Photo: VIEVE founder Jamie Genevieve
Photo Credit: Frasers Plus Braehead
Photo: The new VIEVE Skin Nova Concealer range
Photo Credit: Frasers Plus Braehead
Photo: VIEVE Skin Nova Concealer is available in a range of shades
Photo Credit: Frasers Plus Braehead
Photo: Models wearing products from VIEVE’s complexion range
Photo Credit: Frasers Plus Braehead