Shoppers at Asda Linwood could find more than just their weekly groceries this Valentine’s Day.
The supermarket chain has revealed that 64% of Brits admit there is someone at their local supermarket they quite fancy, as new research suggests more people are turning away from dating apps and looking for real-life connections instead.
According to the study, 94% of people say modern dating is hard to navigate. At the same time, 87% believe meeting face-to-face is better than using a dating app. More than three-quarters of singles surveyed (77%) said they are not currently active on a dating app.
The research found that everyday places are becoming popular spots to meet someone. Around 81% said they would be open to meeting a partner while walking the dog, grabbing a coffee or doing the weekly shop. Three-quarters of those asked (76%) said the supermarket is a good place to meet someone.
However, making the first move can still be difficult. More than eight in ten singles (82%) admitted they feel shy about asking for someone’s number.
To mark Valentine’s Day on 14th February 2026, Asda is introducing special red baskets in selected stores to help singles signal they are open to a chat while shopping. The baskets are being rolled out in cities including Glasgow, where the research found people are among the most actively looking for love.
An Asda spokesperson said: “We know people are craving real-life connections, but we also know our customers are busy and don’t always have the time to put themselves out there. That’s why we’re turning the weekly shop into the ultimate meet-cute. These red baskets are a fun, light-hearted way to help people connect while they’re already doing their everyday shop – a simple, playful nudge to start a chat and maybe even spark a little romance.”
The study also found that couples who met in person were more likely to describe themselves as “extremely happy” compared to those who met online. Around 62% of couples who met face-to-face said they were extremely happy, compared to 51% of those who met via a dating app.
Long-term relationships were also more common among couples who met in real life. Around 44% said they are in a long-term relationship, compared to 7% of couples who met through a dating app.
Among couples who met in person, 71% said they trust their partner “100%”, while 66% described their relationship as a “deep friendship”.
The research suggests that small details matter when meeting face-to-face. Around 68% said it is easier to get a genuine first impression without filters, 56% said meeting in person helps spark chemistry, and 51% said eye contact makes them feel more connected from the start.
Whether it is in the bakery aisle, at the self-checkout or picking up a last-minute Valentine’s treat, shoppers at Asda Linwood may find that love really could be waiting in the aisles.
Headline photo: Will you find love in Asda Linwood
Photo Credit: Jansy Donaldson
Photo: Shoppers in a big Asda somewhere with the red baskets
Photo Credit: Asda Stores